Launch of new ‘Alcohol Information Partnership’

A new UK organisation, The Alcohol Information Partnership (AIP), has launched today with the aim of ensuring that the debate in UK society around alcohol and alcohol misuse remains balanced.

The AIP believes that it is important to remember that the vast majority of people in the UK drink responsibly: binge drinking is in declinei, particularly among young people, underage drinking is reducing and long-term harmful drinking is also falling. AIP will promote the current partnership approach taken to tackle alcohol misuse through coordinated action between Government, industry, Local Authorities and NGOs that focuses on education, enforcement and targeted initiatives. The AIP argues that the steady fall in alcohol misuse suggests this approach is producing results and more of what works should be encouraged.

The Alcohol Information Partnership will be led by Dave Roberts, former Chief Executive of the National Clinical Homecare Association and previously Head of Communications at Wiltshire Health Authority. The independent non-profit group is funded by eight alcoholic beverage producers (Diageo Great Britain, Pernod Ricard UK, Campari, Bacardi, Brown-Forman, Remy-Cointreau, Moet Hennessy, Beam Suntory).

Dave Roberts, Director General of the Alcohol Information Partnership, says: “Alcohol misuse is an incredibly serious issue. As a society, we should continue to have rigorous debate about how best we continue to tackle and reduce alcohol misuse. But the debate has become increasingly imbalanced and characterised by poor representation of the evidence. Too often the facts have been dramatised or exaggerated in order to scare people and skew the debate. The reality is that binge drinking is in decline in the UK – particularly among young people – and the vast majority of people enjoy a drink responsibly.

Roberts continues: “The Alcohol Information Partnership is here to bring balance back to the debate and remind the public that having a drink at home or in the pub can still be a part of a balanced lifestyle as long as it is drunk in moderation.”

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A new UK organisation, The Alcohol Information Partnership (AIP), has launched today with the aim of ensuring that the debate in UK society around alcohol and alcohol misuse remains balanced.

The AIP believes that it is important to remember that the vast majority of people in the UK drink responsibly: binge drinking is in declinei, particularly among young people, underage drinking is reducing and long-term harmful drinking is also falling. AIP will promote the current partnership approach taken to tackle alcohol misuse through coordinated action between Government, industry, Local Authorities and NGOs that focuses on education, enforcement and targeted initiatives. The AIP argues that the steady fall in alcohol misuse suggests this approach is producing results and more of what works should be encouraged.

The Alcohol Information Partnership will be led by Dave Roberts, former Chief Executive of the National Clinical Homecare Association and previously Head of Communications at Wiltshire Health Authority. The independent non-profit group is funded by eight alcoholic beverage producers (Diageo Great Britain, Pernod Ricard UK, Campari, Bacardi, Brown-Forman, Remy-Cointreau, Moet Hennessy, Beam Suntory).

Dave Roberts, Director General of the Alcohol Information Partnership, says: “Alcohol misuse is an incredibly serious issue. As a society, we should continue to have rigorous debate about how best we continue to tackle and reduce alcohol misuse. But the debate has become increasingly imbalanced and characterised by poor representation of the evidence. Too often the facts have been dramatised or exaggerated in order to scare people and skew the debate. The reality is that binge drinking is in decline in the UK – particularly among young people – and the vast majority of people enjoy a drink responsibly.

Roberts continues: “The Alcohol Information Partnership is here to bring balance back to the debate and remind the public that having a drink at home or in the pub can still be a part of a balanced lifestyle as long as it is drunk in moderation.”

Contact

Dave Roberts

07733 323350

dave@alcoholinfopartnership.co.uk