Comment on National Survey of Wales alcohol figures

Commenting on todays figures on alcohol consumption in the National Survey of Wales Dave Roberts Director General of the Alcohol Information Partnership said

“Once again the official data from the Welsh Assembly Government shows that on the whole Wales is a nation of moderate drinkers with a welcome drop in the number of people binge drinking.  The number of people reporting to have drunk over the CMO guidelines in the past week continues to fall with the most significant declines being among adults under 44.

The significant improvements in young adults relationship with alcohol has resulted in more young adults drinking within guidelines compared to their older counterparts. The poorest in society continue to drink less than the wealthiest.

To tackle specific areas of concern requires targeted programmes that encourage people to modify their habits without penalising the moderate majority who enjoy a convivial drink at home or out with friends, or the young adults and the poorest who already drink the least. 

The partnerships between retailers, licensees, some charities, industry and the public sector that design projects to educate people about the potential harms of over consumption, to reduce alcohol related crime and to encourage a vibrant and safe night time economy appear to be working well.”





Comment on good news in NHS Scotland report on alcohol sales and consumption


Commenting on todays report from NHS Health Scotland on alcohol Dave Roberts Director General of the Alcohol Information Partnership said

“Today’s report from NHS Health Scotland highlights how consumption of alcohol, alcohol related deaths and harm in Scotland continue to fall, and show that the vast majority of people in Scotland (74%) that choose to drink do so within the Chief Medical Officers guidelines.

According to official data in Scotland alcohol related deaths have fallen by 31% since peaking in 2006, average weekly consumption has declined from  16.1 units in 2003 to 12.9 units, binge drinking has declined by 18%, underage drinking has halved and harmful drinking is down by over 20%.

The fact that sales of alcohol are higher in Scotland than in the rest of the UK is in part to be expected given the amount of sales made to tourists visiting Scotland, the historic home of Scotch whisky, and the importance of tourism to the Scottish economy.

Data shows that those living in poorer communities suffer greater levels of harm but also drink the least amount of alcohol per head.  This highlights the complexity of health inequalities and the relationship between poverty and multiple health problems related to a complex range of issues such as smoking, obesity, physical activity, housing and employment as well as alcohol.

Proven, targeted initiatives are being designed and implemented by partnerships of retailers, bars, the public sector and the alcohol industry in order to successfully tackle harmful levels of consumption while not punishing the majority of moderate drinkers.”



·        Average weekly alcohol consumption has declined from 16.1 units a week in 2003 to 12.9 units in 2015. (Scottish Health Survey)

·        Binge drinking has declined 18% since 2003. Levels of binge drinking in Scotland are still above their Great British counterparts (Scottish Health Survey)

·        Harmful drinking has fallen by 23% for men and 28% for women since 2003. (Scottish Health Survey)

·        The prevalence of pupils drinking in the last week, for both age groups and sexes has more than halved since 2004, and now at the lowest level since the survey began. (Scottish Schools Adolescent Lifestyle and Substance Use Survey)

·        In 2014, there were 1,152 alcohol-related deaths registered in Scotland. Alcohol related deaths in Scotland have fallen by 31% since peaking in 2006. (ONS)


Bringing much needed balance to alcohol debate

April 2017

In the UK, alcohol consumption is falling – as it has been for over a decade.Underage drinking is in decline,as are alcohol-related underage admissions to A&E. “Binge” drinking is also falling, and 70% of UK drinkers stay within the Chief Medical Officers’ new low-risk drinking guidelines.  Alcohol related crime is lower than ever and in many towns and cities the night time economy is increasingly well-managed, diverse and vibrant.  Drinking in the UK is predominantly moderate, convivial and social. With nearly 20% of adults choosing to be teetotal,there is a consumer-driven increase in the variety and quality of low- and non-alcoholic drinks.

So why do we have regular headlines screaming that we are a nation of heavy drinkers, that our town centres are no-go areas, and that young people are drinking themselves into an early grave? The common answer is that it’s all the media’s fault -they seek out sensational stories and pictures and plaster them on the front pages with calls that “something must be done”. It’s true that to some extent the media are part of the problem.

However, I’d argue the media is only responding to the stream of temperance-funded or influenced anti-alcohol reports. There is a community of academics and activists with a clear agenda – to reduce alcohol consumption to zero – dressed up as wanting to improve population health.

These activists are not to be confused with the many public health specialists and academics who want to do no more than help keep me and you as healthy as possible and prevent us from overdoing it on the drink.  They want to support those with alcohol problems and dependency and help them back to a decent quality of life.  These public health teams do important work and deserve widespread support.

Where I, and the Alcohol Information Partnership, do take issue is with those who make inflated claims through “research” for which they have a predetermined outcome supporting their own ideologically driven agenda. These are the anti-alcohol campaigners who,  when asked about their end game, have no real answer.  Rather than talk about preventing alcohol misuse, they talk about eliminating risk – and to do this would require the elimination of all alcohol consumption.Some would call this prohibition.

The tactic of the extreme anti-alcohol campaigners is to offer their three favourite policies as the answer to every problem: restrictions on advertising, an increase in price and reduced availability.

They argue reducing advertising will stop young people drinking but ignore the inconvenient fact that young people already drink less every year without additional restrictions. They also ignore the fact that advertising is about brand not alcohol – no one runs an “alcohol is good” advertising campaign like the Milk Marketing Board did in the 1980s – remember “nice cold ice cold milk” or “Lotta Bottle”?

On price the campaigners believe minimum unit pricing will stop people drinking cheap alcohol – they have little real life evidence for this but have developed an academic model that believes a few pence on a bottle will stop people drinking. They also want to increase tax on alcohol whenever possible.  At best this could have a marginal impact on problem drinkers.  At worst, it may mean alcoholics spend more money on their addiction leaving less for their family or essentials.

Finally – availability: the anti-alcohol campaigners want to “de-normalise” alcohol. They want alcohol sold in gated aisles, behind screens or with separate check outs.  They want restrictions on local shops being able to sell alcohol and want to find ways to restrict bars and pubs opening.

The AIP challenges this anti-alcohol movement, and brings balance to the debate. We do not deny that alcohol can be harmful or that some people have a problem with alcohol. Where problems exist, support and help should be given.  But when 70% drink sociably and within very moderate low risk  guidelines, and many indicators of harm are falling, we do not believe heavy handed intervention is the best solution.  We are opposed to any more government restrictions and regulations that are clearly designed to advance an anti alcohol or temperance agenda.

I do not believe temperance has the support of a society where the vast majority enjoy a drink or two with friends and family in a convivial, social and healthy manner as we have for thousands of years.

First appeared in CAMRA What’s Brewing April 2017

ONS data shows most people continue to drink in moderation


Responding to todays UK statistics on alcohol consumption Dave Roberts Director General of the Alcohol Information Partnership said

“These UK figures from the Office of National Statistics demonstrate that the majority of adults drink within low risk guidelines. We welcome the positive trends around binge drinking and harmful drinking which have declined by 17% and 23% respectively since 2005.

The majority of people that choose to drink do so in a moderate and convivial manner.

There has been an increase in teetotallers over the last decade and the 16-24 age group are most likely not to drink at all.

Drinking habits across the UK are improving and the projects across the country that target personal and community harm are clearly having an impact.  This data once again demonstrates that those in the anti-alcohol lobby that demand whole scale reform and continue to peddle fear and hysteria are out of touch with the reality of how the UK consumes alcohol. The partnerships across the country that work tirelessly to reduce harm and enable people to enjoy a drink with friends and family in a safe and friendly environment, be that at home or in a pub, club or restaurant, should be congratulated for the great work they do.   The data indicates that we continue to have a maturing relationship with alcohol. However there remain some groups of people and communities that may need more support to moderate their drinking behaviour, and other groups where targeted intervention is needed to reduce the harmful impact of dependency or excessive consumption.


Comment on Lancet Public Health Report on poverty and alcohol


Commenting on todays report in the Lancet Public Health Dave Roberts Director General of the Alcohol Information Partnership said

 “We know from official government statistics that the vast majority of people consume alcohol within the Chief Medical Officers low risk guidelines.  The report shows that, while consuming the least amount of alcohol, the poorest may suffer disproportionate levels of harm.

 It is therefore important to understand how alcohol interacts with other issues associated with lower socio-economic status. This will enable a sophisticated response that targets particular communities rather than heavy handed intervention aimed at the whole population.”




What do the anti-alcohol lobby really want?

March 2017

What do the anti-alcohol lobby really want?

What is it that the anti-alcohol lobby really want from the Governments in Edinburgh and Westminster? It’s impossible to really say as they duck and dive all over the place in an endless attempt to support their three favoured  demands – an increase in the cost of alcohol, restrictions on the availability of alcohol and new regulations to reduce or eliminate advertising and marketing activity.  And what’s their reason for these demands – is it to reduce overall consumption of alcohol – even among moderate drinkers, or maybe to “protect” children from alcohol, or to support the recovery of alcoholics and their families, or to reduce crime, empower women, boost the economy or save the NHS? It could be any or none of these worthy goals – it seems to depend on the day of the week and the most recent headlines.

Whatever it is that the temperance and anti -alcohol lobby really want the one thing that can be certain is that they are driven by a desire to restrict the ability of those working in the drinks industry to trade freely.

Restricting availability of alcohol means changes to licencing laws and opening hours, maybe separate aisles in super markets or limits on the number of drinks someone can buy. Increasing the cost of alcohol isn’t just about Minimum Unit Pricing – which if introduced in Scotland can be expected to be increased and expanded – it can also be about taxation, offers and happy hours.  While restricting advertising and marketing could impact on the ability of everyone in the industry to promote their products and business – such as a ban on boards outside premises.

I haven’t come across anyone in the industry that denies excessive alcohol consumption can harm individual health and wider society. That’s why all parts of the industry invest time, money and effort into partnership programmes that support education projects, improve the management of the night time economy, provide better training for bar staff and proof of age schemes – to name but a few.

Alcohol has been part of our culture for thousands of years. It has been part of our social and celebratory life for generations.  The value of a drink with friends and family is hard to calculate but for many the local pub is a place of happiness and wellbeing, the occasional evening tipple brings a simple pleasure and the enjoyment of a glass of wine with food is something to relish.

Yet if we listen to those that endlessly campaign against alcohol you would get the impression that society is awash with alcoholics, that our streets are no go areas and that we are all busy killing ourselves. This is simply untrue – the truth is that society’s relationship with alcohol is evolving and maturing.  Over the past 13 years or so there has been an overall fall in consumption, underage drinking has reduced, alcohol related crime has fallen and young adults drink less year on year. While there are undoubtedly still people with serious problems and others that should review their drinking habits the vast majority of people who choose to drink enjoy alcohol in a convivial and social manner – and in moderation.

But the anti-alcohol campaigners steadfastly refuse to accept the changes and continue to preach their belief that the only way to manage drinking habits is the use of more Government regulations and greater interference in the free market and an individual’s freedom to choose.

This paternalistic approach is based on a belief that individuals are unable to decide for themselves, are unable to understand health messages and have no ability to moderate their actions. It refuses to believe targeted partnership projects can work – even though the evidence appears to prove they do.

While consumption patterns are changing the anti-alcohol lobby remain stuck in their ways – advocating policy interventions based on telling people what to do rather than trusting them to make their own decisions. And because of this lack of trust they feel it is only right to impose regulations and price increases on people just to make absolutely sure they can’t enjoy their favoured drink.

First appeared in Dram Magazine

Comment on data about the number of children living with an alcoholic parent


Comment from Alcohol Information Partnership re data on the number of children living with an alcoholic parent

“It is very useful to have an up to date estimate of the number of children living with parents heavily dependent on alcohol. This data can help target resources and ensure they are focused on helping those with real and consistent problems. The children of alcoholics and their families need specialist help and support, whereas the vast majority of people that choose to drink do so in a moderate, convivial and social manner.

“According to government data, alcohol consumption across the UK has fallen in recent years with the vast majority of people now drinking within the Chief Medical Officers new more stringent guidelines. In addition to young adults drinking less year on year, underage drinking is in decline and alcohol related crime is falling.

“The targeted work of partnerships across the country have contributed to the welcome improvements in drinking patterns in the UK. The alcohol industry is committed to continuing to work to make progress in this area. ”



Study shows that moderate alcohol consumption can lower the risk of some heart disease


Commenting on today’s BMJ study that finds moderate alcohol consumption can help lower the risk of some cardiovascular disease Dave Roberts Director General of the Alcohol Information Partnership said 

 “This new study confirms yet again what previous studies have consistently found.  Moderate alcohol consumption can have a beneficial impact on health.  This study demonstrates that the anti-alcohol campaigners mantra that there is no safe limit just doesn’t stack up.

 This is good news for the vast majority of people who drink alcohol in moderation.  It shows yet again that moderate consumption can form part of a healthy and balanced lifestyle.”



Figures on alcohol show moderation is the norm


Commenting on alcohol consumption statistics released today by Public Health England, Dave Roberts, Director General of the Alcohol Information Partnership said

“Today’s report shows that, despite the Government’s weekly drinking guidelines being recently revised to amongst the lowest in the world, the vast majority of people in England are still drinking within these new guidelines.

There remain some groups and communities that drink over the low risk guidelines and these groups need targeted interventions rather than blanket, catch-all policies aimed at reducing consumption in the whole population.

Most drinkers in England continue to do so without any harm to themselves or others.




Response to misleading use of figures re MUP and Northern Ireland


Dear Editor

The Belfast Telegraph article 22nd January “50p alcohol unit price ‘would save 63 lives in Northern Ireland” is misleading to the public and policy makers.

Firstly the proposals for Minimum Unit Pricing are based on computer modeling and there are no certainties that its introduction in Northern Ireland would actually save any lives at all – it might – but as there are no direct real life examples for MUP it is far from certain what the impact will be.

Secondly the paper from Sheffield University refers to 63 lives possibly being saved per year after 20 years – it is clearly misleading to imply that this would be from year one.  In fact the computer modeler leading the work has stated that he doesn’t have a confident figure for lives potentially saved in the first year – but states it might be around 20, very different to 63. The same modeling predicted 60 lives would be saved in the first year in Scotland – with three times the population of NI.

Accuracy is important, especially when dealing with the controversial and complex issue of alcohol in society.  While data on alcohol consumption in Northern Ireland is not easily available recent figures show that the vast majority of adults drink sensibly. Since 2011 men and women drinking above the recommended limit of 14 units per week has decreased and since 2005 binge drinking has fallen by 18%.  There remain problems with alcohol dependent drinkers and the harm this can cause – however our collective ability to address these specific drinkers is not helped when what’s published or promoted is merely partial or otherwise inaccurate data that can mask real issues and opportunities.




Notes to Editors

The Alcohol Information Partnership is comprised of eight alcoholic beverage producers:

Diageo Great Britain
Pernod Ricard UK
Moet Hennessy
Beam Suntory

Brief biography for Dave Roberts
Chief Executive of the National Clinical Homecare Association
Strategic communications adviser to Wiltshire Public Health and NHS Wiltshire
Adviser to Family and Childcare Trust
Lead strategist for Jo’s Cervical Cancer Trust – leading the campaign to introduce the HPV vaccine to prevent causes of cervical cancer
Head of Communications Wiltshire Health Authority

Media enquiries
For further information, please contact: Dave Roberts on 07733323350 or
Twitter @DGalcoinfo

The Alcohol Information Partnership is registered at Companies House. Company number: 10314408




  1. Overall, binge drinking has fallen by 19% since 2005. There have been significant declines in binge drinking for the 16-24 and 25-44 age groups, down 33% and 20% respectively. (ONS)
  2. In the last decade, the proportion of children (11-15) who have had an alcoholic drink has declined by 38%. (HSCIC)
    In the last decade, the proportion of secondary school pupils who thought it was OK to try alcohol has fallen by 28% (HSCIC)
    In the last decade, the proportion of secondary school pupils who thought it was OK to get drunk has reduced from 46% to 24% (HSCIC)
    Under 18 alcohol-specific hospital admissions have fallen by 46% since 2008, and by 8% in the last year alone (2012/13 – 2014/15). (PHE)
    In every region of England underage hospital admissions due to alcohol are falling, including in those areas that in the past have been disproportionately affected by alcohol-related harms, such as the North West (down 54%) and North East (down 46%). (PHE)
  3. In 2014, there were 8,697 alcohol-related deaths registered in the UK. Alcohol-related deaths have fallen since a peak in 2008. The majority of deaths (65%) were among males. Alcohol-related deaths for both males and females are more prevalent in the North of the country. (ONS) Alcohol-related hospital admissions for those aged under 40 have declined over the past six years(PHE)


Dave Roberts

07733 323350